All of our jeans are made from a raw, unwashed and untreated denim. To us, this is denim in its purest state. Our jeans are meant to be well worn and become your companion for many months, and years to come. They are made for longevity and with the appropriate care you can prolong the life of your jeans with just a few simple cleaning methods.
Below we’ve provided some instructions to help you keep your jeans as fresh for as long as possible, all while getting the best fades from your denim. We’ve also included some further background information on denim and indigo which you can find here. Remember, there is no right or wrong way to wash your jeans and the advice below is only guidance.